SEO Optimization Specialist

If you were ever in doubt about how much page one search results were worth, this recent data should make it quite obvious.  According to first quarter earning results from Google, paid search results earns them over $37.5 million dollars PER DAY!  Those are the sponsored ads you see above the organic results when you do a search using Google’s search engine.

Now lets’ put into perspective how much natural / organic page one results are worth.  A survey done by iProspect showed that 60.5% of Google, MSN and Yahoo users clicked on organic (natural/unpaid) results instead of paid results in a test query.  Additional studies show similar results, being that 60%-70% of users trusted non-paid results as opposed to only 30%-40% trusting paid results.

The bad news that is related directly to the above information is that spam and other black hat SEO techniques will still thrive in this type of cutthroat environment where it is worth so much to be listed higher in the search engine ranks.  This also brings into question all the recent Google penalties that seem to be designed to squash the competition.  Google keeps saying it is not fair for paid links to effect the search results but their own $40 million dollar a day business does exactly that, by allowing you to buy top spot regardless of the quality or relevance of your website.